I thought this book did a good job of introducing SEO, how it works, and exactly what steps to take to implement it effectively on your website. That being said, it seems to assume you're building your site yourself from the ground up with no assistance, so large swaths of it (like the backend stuff that's handled by my website provider) were not useful to me. I took a lot of notes on the relevant sections, though, and I'll be using what I learned to get my website SEO up to snuff for 2024!
I've read both the 5th and 7th edition and both were excellent. While AI is changing the AI landscape (and not covered in this book) SEO for Dunmies provides the solid foundational information that is still needed for SEO (at as of January 2025)
This is one of the must-read SEO books for understanding the fundamentals of search engine optimization! The following information can be found in the book;
-on-page and off-page optimization -search engine friendly websites building process -the actions before, during and after submitting the website -various useful tracking tools
The book is very interesting. Thanks to SEO it helps, us to increase profits and attract many new customers to our new or old website. Btw, I can recommend an excellent company that will help you with this https://octopus.co.ua/en/
This is actually 9 books in one. But, some of the books are really similar. I mean, really similar. Lots of good info here and I learned a lot. SEO is a lot of work and process. Trust the process and just follow along. Your rankings will rise.
I recently tried to explain SEO to my sister by saying that Google was like a librarian that talks to a lot of people about what they're looking for. Not the greatest analogy, and I think Peter Kent makes a better job of simplifying SEO in this book.
Although aimed at n00bs, I think you could launch a pretty decent SEO campaign just based on Kent's advice. Nicely laid out, it's easy to skim-read, but there's interesting additional information if you're prepared to put more time into reading it. Kent also has a good sense of humour, which is always a plus.
This book is insane. It put me on the road of SEO back in the days. Use it as a reference and backgrounder of anything related to search engine optimization if you are new to the field. See if there are new editions as 2004 ed is no more updated.