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Worth reading. CEO has an ephiphany about how humans are plundering the planet Earth's resources and does a "mid-course correction" by trying to get his company (carpet manufacturing) to zero waste.
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Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model
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Of value to business people, environmentalists, and educators alike, Mid-Course Correction is a business book about the environment that's written from a personal perspective. With passion and pride, Ray Anderson, Founder, Chairman, and CEO of one of the world's largest interior furnishings companies, recounts his awakening to the importance of environmental issues and outlines the steps his petroleum-dependent company, Atlanta-based Interface, Inc., is taking in its quest to become a sustainable enterprise - one that will never have to take another drop of oil from the earth.
204 pages, Paperback
First published January 1,1998
This edition
- Format
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204 pages, Paperback
- Published
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February 1, 1999 by Chelsea Green Pub Co
- ISBN
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9780964595354
- ASIN
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0964595354
- Language
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English
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Rating(3.3 / 5.0, 15 votes)
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This is more or less a reiteration of other writers' ideas for addressing sustainability issues. He does show that organizations that adopt sustainable practices experience higher profitability. He does not discuss specific examples of actions taken to reduce reliance on raw materials, which would have made his story more effective.
If anything, the book provides a useful "to-read" list for existing information about sustainability. Read Hawken's "Ecology of Commerce" instead.
If anything, the book provides a useful "to-read" list for existing information about sustainability. Read Hawken's "Ecology of Commerce" instead.
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Ray walks us through his journey to improve his company with sustainability at the center
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To understand the importance of this book, all you need to do is conduct a simple thought experiment. Imagine what the world would be like if the largest 10,000 corporations all followed the path that Ray Anderson and Interface have blazed.
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Ray Anderson is a great example of a leader who gets it: get a head of regulation, cause it's gonna happen, by becoming a leader in the new industrial revolution that reduces impact (near to zero) and has goals of adding more than they take. Social justice issues also become addressed which is fantastic for a just sustainability. I recommend this book, and many of those that Ray cites.
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Ray Anderson's story is exciting and really encouraging. It's proof that it is never too late to make a difference.
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Is it possible to run a billion dollar company and try to make it work with sustainable development principles? You usually read about it in books written by scientists or sociologists, but here, it is written by the CEO of one of such companies. So here is the proof that you can both make profit AND try (and manage) to do good for the environment.
Ray Anderson gives his vision of a sustainable industry, and shares the ideas that he and his employees have looked into so far to make Interface Inc. converge towards one of them. He tells us: here is where we were, here is where we want to go, here is how we are going to do it, and here is where we are so far.
He gets it, and Interface Inc. gets it. You can get it too by applying some of these principles to your own company... Great book!
Ray Anderson gives his vision of a sustainable industry, and shares the ideas that he and his employees have looked into so far to make Interface Inc. converge towards one of them. He tells us: here is where we were, here is where we want to go, here is how we are going to do it, and here is where we are so far.
He gets it, and Interface Inc. gets it. You can get it too by applying some of these principles to your own company... Great book!
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Sus, technology/innovation as the only solution. Regulation as bad, and the rest of the book just copies ideas straight from The Ecology of Commerce by Hawken. This guy is an ATLien?
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