This was completely predictable and the pace was much slower than I'm used to in chick lit. There are many other titles in this genre that are more interesting and satisfying.
Light and fluffy. Decent. I picked this up after struggling with Ken Follett's "Pillars of the Earth." I needed a light distraction, and this gave it to me. Parts of it are totally impossible (Greta's Grundies being such an easy business launch, notably), but what can you expect from chick lit? The author also wrote "The First Assistant" and "The Second Assistant" with Mimi Hare. Both of those books were enjoyable.
A cute story but poorly written, I kept finding mistakes and it kept me from enjoying the book at the begining. But then at the end i was so into the story that i hardly noticed.
Characters lacked some charm for me. Often the characters in a romantic comedy like this one are quirky and so are these. They are clueless about love and so are these, and they are often funny/witty and these lacked that for me. I didn't find these characters charming or funny.