An excellent book that makes the reader think. Some quick highlights:
1. Use conventions unless you are genius.
2. Use visual hierarchies.
3. Break pages into clearly defined areas.
4. Make it obvious what’s clickable and what’s not.
5. Eliminate distractions.
6. Format content to support scanning.
Favourite quote – “Clarity trumps consistency”

Usability hardly concerns strictly web use. This tidy introduction and exploration on the subject is a great background to many of the buzz words heard in the creative and development team departments. Also, makes many design decisions easy by providing research based and diplomatic responses to many territorial squabbles that arise when sites are designed/redesigned. It provides logical guided procedures for any stakeholder to understand the overall objectives of the website and make business decisions with full disclosure of usability consequences. This book is an endless champion for improving and maintaining users' "goodwill reservoir"

Even with professional background and experience in this topic for the past 5 years (not so long considering the way to go) and the historic printing of this book (even by web standards) of 2005, there is still much insight to glean and historical lessons concerning accessibility. If you are involved with web design, web-form design and even database architecture, this book may be worth a few hours of your time. Plus it refers to a robust further reading list.

4.5 stars. I’ve been busy traveling for work and not getting the chance to read as much for fun, but managed to read the update to this timeless reference book for basic website (and now mobile) usability. It’s very basic (and even calls itself out as such), but I think it’s a great introduction to the areas of web and mobile usability and is something anyone who is a fan of well-designed products would enjoy!

Some perennial tips for streamlining UX online, but much of it feels dated since websites have made way for web applications.

Quick, thorough, and to the point, as it suggests. Even inspired me to write a review, on the web. I don't even NEED to think twice to say this was a VERY GOOD * e^3 read!!

It really is a book that can stand the test of time, though all three iterations, it keeps the tone and message: "good web design starts with instinct of the user."

Krug's book focuses on web usability, fundamentals of good design, and user experience testing. Every web designer should get their hands on this as it is a reference for the mind about the mind! give it a go, it will have you thinking differently.

This was a great book for a starting point to website UI design. I have been designing websites and web bases applications for years and haven't ever stopped to think about usability, the 1st impression, and how to accomplish these effectively. Before reading this book I though I knew all there was to design, however this book has provided me with some additional needed insight.

This was a quick read, I expected this book to be very lengthy and provide design principles and examples. But what this book actually provided was really what I needed. It was quick and to the point at only 197 pages, with great examples of what to do and what not to do and WHY (the important part).

The only hang up on this book that I had was the content seemed a little outdated as things quickly do for web related topics.

But over all this will be a book that I recommend to our staff at RinoSoftware.

Als ik mensen vertel over wat ik doe*, vatten ze het meestal samen als: ‘Veel met computers dus.’ Vaak gevolgd door: ‘Ik werk liever met mensen.’**

Maar usability, zoals Steve Krug het omschrijft, is empathisch werk. Het beïnvloedt alle tijd die jij spendeert op een laptop of telefoon; en hoe je je daarbij voelt.

Ik hoop dat ik de ervaringen van internetgebruikers (mensen!) ietsje fijner heb kunnen maken door de principes van ‘Don’t make me think’ toe te passen.

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*Het afgelopen jaar werkte ik in communicatie en volgde daarnaast een studie full stack development.

**Mijn 96-jarige oma reageerde met: ‘Wat is een computer?’ En haalde na mijn verhaal haar schouders op.

This book definitely falls in the category of "I whish I've read it 10 years ago". I'm happy I finally did. Well, better late than never. It's a very short and entertaining read and learned a lot of practical things about usability on the web. I'm more than happy to recommend this timeless classic.

این کتاب رو خودم یه نگاهی فقط بهش انداختم اما یکی از دوستان خلاصه‌ای رو ازش در اختیارمون گذاشت.
درسته که کتاب نسبتا قدیمی محسوب میشه اما نکات مهمی توش هست و به عنوان لیستی از چیزهایی که باید/نباید رعایت کنیم رو در بهمون میده.
برای شروع یو ایکس میتونه مفید باشه.

It's simply unnecessary to explain why you have to read this book if you are working in Product field. It's a witty, minimalist book that provides you with all the basic principles of building a Website that users love.
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Một cuốn sách dễ hiểu, logic về xây dựng website có tính khả dụng cao, tác giả dễ thương nữa. Rất rất recommend mọi người làm sản phẩm đọc, không cần phải là developers hay designers.
Một insight rất hay mình thu được từ quyển này đó là chúng ta không thực sự đọc một trang - mà chúng ta sẽ scan. Chính mình vẫn làm như thế mà mình không hề nhận ra, khi thiết kế sản phẩm mình cũng làm rất chi tiết và hơi dài dòng - mà không nhận thức được người dùng thật sự sẽ lướt mắt qua điểm đó rất nhanh. Việc của mình phải là làm nổi bật những thông tin quan trọng, hữu dụng với người dùng để họ giải quyết job-to-be-done của họ nhanh nhất có thể.

Túm lại con người là giống loài tiết kiệm năng lượng aka lười nghĩ, nên đừng có để họ phải đặt ra các dấu chấm hỏi khi đang dùng sản phẩm của mình - dù đó là hỏi trong bối rối, khó hiểu hay nghi ngờ- cái nào cũng không tốt cả. Một sản phẩm tốt là một sản phẩm mà người dùng cần ít hướng dẫn, hoặc ít contact với customer support nhất có thể.

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Chúc mọi người làm ra được những sản phẩm thật tuyệt vời -.<

My boss sent me a copy of this book. It is a fun quick read. All books are helpful to get you thinking and I got some new ideas while reading it that I can apply to work.

I am giving it less stars because I work with a UI/UX team and so most of what it says I think we already do. Other aspects, like testing, I think we already have worked out, and at the moment I don't need to do too much with mobile applications.

I liked his definition of usability:
•tUseful: Does it do something people need done?
•tLearnable: Can people figure out how to use it?
•tMemorable: Do they have to relearn it each time they use it?
•tEffective: Does it get the job done?
•tEfficient: Does it do it with a reasonable amount of time and effort?
•tDesirable: Do people want it?
•tDelightful: Is using it enjoyable, or even fun?

The author did make the book fun. He uses references from various pop culture with humorous footnotes to pages. He also had some fun flowcharts showing how people get frustrated when searching in sears or in a website. I enjoyed reading the book but found myself skimming a little on what I already felt I knew.

In this book, Krug shows you how to make things easy for visitors to your site by making sure everything on it is obvious at a glance and easy to find and get to. And he practices what he preaches - I picked this book in large part because of its clear, attractive, reader-friendly design. It's a quick read, but you may want to take your time on it a bit to make sure you fully register everything he says.

There are applications of what he says far beyond web design. I teach pronunciation, and know that people really don't want to have to grapple with poor pronunciation and incorrect grammar to get at what a speaker actually meant to say. Those who say the listener should do some of the work too are not thinking about how competition for attention and resources works in the real world.

If you have a web site, blog, or any other online presence, I highly recommend you get and read this book NOW!