The Gutenberg Galaxy

marshall mcluhan

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Genres philosophynonfictionhistorysociologytechnologytheorycommunicationpsychologydesignsocial science

350 pages, Mass Market Paperback

First published January 1,1962

Literary awards

governor generals literary awards / prix littéraires du gouverneur général,

This edition

Format: 350 pages, Mass Market Paperback
Published: July 1, 1969 by Signet
ISBN: 9780451039132
ASIN: 0451039130
Language: English

About the author

marshall mcluhan

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies".
McLuhan coined the expression "the medium is the message" in the first chapter in his Understanding Media: The Extensions of Man and the term global village. He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspectives.