La galaxia Gutenberg: Génesis del homo typographicus

marshall mcluhan

Obra polémica, revolucionaria e inquietante, plantea una reflexión de permanente actualidad. Si la invención de la imprenta provocó una revolución cultural que dio paso al individualismo moderno, ahora la cultura audiovisual está desplazando la letra impresa y devuelve al ser humano a su forma primitiva de vivir y pensar.

Genres philosophynonfictionhistorysociologytechnologytheorycommunicationpsychologydesignsocial science

446 pages, Paperback

First published January 1,1962

Literary awards

governor generals literary awards / prix littéraires du gouverneur général,

This edition

Format: 446 pages, Paperback
Published: January 1, 1998 by Galaxia Gutenberg
ISBN: 9788481091847
ASIN: 8481091847
Language: Spanish; Castilian

About the author

marshall mcluhan

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies".
McLuhan coined the expression "the medium is the message" in the first chapter in his Understanding Media: The Extensions of Man and the term global village. He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspectives.