The Fashion System

roland barthes matthew ward richard howard

In his consideration of the language of the fashion magazine―the structural analysis of descriptions of women's clothing by writers about fashion―Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."

Genres fashionnonfictionphilosophytheorysemioticsartresearchessaysanthropologysociology

351 pages, Paperback

First published January 1,1967

This edition

Format: 351 pages, Paperback
Published: July 25, 1990 by University of California Press
ISBN: 9780520071773
ASIN: 0520071778
Language: English

About the author

roland barthes

Roland Barthes of France applied semiology, the study of signs and symbols, to literary and social criticism.

Ideas of Roland Gérard Barthes, a theorist, philosopher, and linguist, explored a diverse range of fields. He influenced the development of schools of theory, including design, anthropology, and poststructuralism.

https://en.wikipedia.org/wiki/Roland_...