Audience analysis is one of the most important tasks in Web content development. Without an understanding of the intended audiences for your project, you will waste valuable time and resources building projects that lack direction and longevity. Costly redesigns are the inevitable result of projects that lack user input.
This book covers topics such as user profiles, user surveys, focus groups, task analysis, and usability testing. It covers obtaining information from customer service inquiries and analyzing how competitors address user needs.
The user experience is something in UX work, coming to be something engineering teams, seek to evaluate, scientifically; Methods, such as surveys, focus groups etc. are repurposed here to achieve this end.