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The Beginnings of Rhetorical Theory in Classical Greece
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In this provocative book, Edward Schiappa argues that rhetorical theory did not originate with the Sophists in the fifth century B.C.E, as is commonly believed, but came into being a century later. Schiappa examines closely the terminology of the Sophists―such as Gorgias and Protagoras―and of their reporters and opponents―especially Plato and Aristotle―and contends that the terms and problems that make up what we think of as rhetorical theory had not yet formed in the era of the early Sophists. His revision of rhetoric’s early history enables him to change the way we read both the Sophists and Aristotle and Plato. Schiappa contends, for example, that Plato probably coined the Greek word for rhetoric; that Gorgias is a “prose rhapsode” whose style does not deserve the criticism it has received; that Isocrates deliberately never uses the Greek work for "rhetoric" and that our habit of pitting him versus Plato as “rhetoric versus philosophy” is problematic; and that Aristotle "disciplined" the genre of epideictic in a way that robs the genre of its political importance. His book will be of great interest to students of classics, communications, philosophy, and rhetoric.
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Genres
240 pages, Hardcover
First published July 11,1999
This edition
- Format
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240 pages, Hardcover
- Published
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July 11, 1999 by Yale University Press
- ISBN
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9780300075908
- ASIN
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0300075901
- Language
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English
About the author
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Anthony Edward Schiappa, Jr. is an American scholar of communication and rhetoric, currently Professor of Comparative Media Studies/Writing at the Massachusetts Institute of Technology, where he holds the John E. Burchard Chair of Humanities; from 2013 to 2019, he also served as the program's Head. Previously, he spent seventeen years in the Communication Studies Department at the University of Minnesota, the last seven of which he served as chair. He is the author of eight books and numerous articles that have appeared in classics, communication, English/Composition, philosophy, psychology, and law journals.
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