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Desperate Networks
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In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author of The Late Shift , goes behind the scenes to reveal the inner workings of the television industry, capturing the true portraits of the larger-than-life moguls and stars who make it such a cutthroat business.
In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident. The fierce competition creates a pressure-cooker environment where anything can happen . . .
• NBC’s fall from grace—Once the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapse—and who will pay it?
• CBS’s slow and steady race to the top—Unlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, you’re only as good as last week’s ratings . . . .
• ABC’s surprising resurrection— Lost and Desperate Housewives —have brought ABC the kind of success it could only dream of in the past. So why don’t the executives responsible for those hits work there any more?
• The end of the news as we know it—In a stunningly short period of time, all three of the major network news anchors—Dan Rather, Tom Brokaw, and Peter Jennings—signed off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information.
• Crazy Like Fox—They’re outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching American Idol . How did Simon Cowell snooker himself into a huge payday? Stay tuned . . .
In Desperate Networks Bill Carter digs deep inside the industry, delivering utterly irresistible “dish” that you won’t find anywhere else. It’s the perfect book to read when there’s nothing on TV.
In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident. The fierce competition creates a pressure-cooker environment where anything can happen . . .
• NBC’s fall from grace—Once the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapse—and who will pay it?
• CBS’s slow and steady race to the top—Unlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, you’re only as good as last week’s ratings . . . .
• ABC’s surprising resurrection— Lost and Desperate Housewives —have brought ABC the kind of success it could only dream of in the past. So why don’t the executives responsible for those hits work there any more?
• The end of the news as we know it—In a stunningly short period of time, all three of the major network news anchors—Dan Rather, Tom Brokaw, and Peter Jennings—signed off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information.
• Crazy Like Fox—They’re outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching American Idol . How did Simon Cowell snooker himself into a huge payday? Stay tuned . . .
In Desperate Networks Bill Carter digs deep inside the industry, delivering utterly irresistible “dish” that you won’t find anywhere else. It’s the perfect book to read when there’s nothing on TV.
404 pages, Hardcover
First published January 1,2006
This edition
- Format
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404 pages, Hardcover
- Published
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May 2, 2006 by Doubleday
- ISBN
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9780385514408
- ASIN
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0385514409
- Language
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English
About the author
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Librarian Note: There is more than one author in the Goodreads database with this name.
William J. Carter joined The New York Times as a national media reporter in 1989. In addition to his work for the newspaper, Mr. Carter has written numerous articles for The New York Times Magazine, including four cover stories.
Mr. Carter has covered the television industry for over 25 years. From 1975 until 1989, he was a television critic for The Baltimore Sun, writing four to six columns, reports and features per week, as well as a weekly television sports column. From 1973 to 1975, Mr. Carter was assistant foreign editor at The Sun, substituting at times as foreign editor, national editor and news editor.
Mr. Carter's articles have also appeared in TV Guide, The Los Angeles Times, The Chicago Sun-Times, The Cleveland Plain Dealer, Newsday, Advertising Age, The Washington Journalism Review and Electronic Media.
He has been a guest on many television and radio programs including, 'Nightline,' 'Today,' 'Good Morning America,' 'The Larry King Show,' ESPN Sports Century, and The MSNBC News with Brian Williams.
Mr. Carter is the author of the 1994 best-selling book, 'The Late Shift: Letterman, Leno and the Network Battle for the Night.' He is also the co-author of the 1987 book 'Monday Night Mayhem: The Inside Story of ABC's Monday Night Football.' In 2006, Mr. Carter published the book 'Desperate Networks' a behind-the-scenes story of some of the biggest shows on television.
Born in Brooklyn, N.Y. on August 31, 1949, Mr. Carter received a B.A. degree in English from The University of Notre Dame in 1971 (Phi Beta Kappa, Summa Cum Laude) and an M.A. degree in journalism from The Pennsylvania State University in 1972. He is married and has two children.
(2006)
William J. Carter joined The New York Times as a national media reporter in 1989. In addition to his work for the newspaper, Mr. Carter has written numerous articles for The New York Times Magazine, including four cover stories.
Mr. Carter has covered the television industry for over 25 years. From 1975 until 1989, he was a television critic for The Baltimore Sun, writing four to six columns, reports and features per week, as well as a weekly television sports column. From 1973 to 1975, Mr. Carter was assistant foreign editor at The Sun, substituting at times as foreign editor, national editor and news editor.
Mr. Carter's articles have also appeared in TV Guide, The Los Angeles Times, The Chicago Sun-Times, The Cleveland Plain Dealer, Newsday, Advertising Age, The Washington Journalism Review and Electronic Media.
He has been a guest on many television and radio programs including, 'Nightline,' 'Today,' 'Good Morning America,' 'The Larry King Show,' ESPN Sports Century, and The MSNBC News with Brian Williams.
Mr. Carter is the author of the 1994 best-selling book, 'The Late Shift: Letterman, Leno and the Network Battle for the Night.' He is also the co-author of the 1987 book 'Monday Night Mayhem: The Inside Story of ABC's Monday Night Football.' In 2006, Mr. Carter published the book 'Desperate Networks' a behind-the-scenes story of some of the biggest shows on television.
Born in Brooklyn, N.Y. on August 31, 1949, Mr. Carter received a B.A. degree in English from The University of Notre Dame in 1971 (Phi Beta Kappa, Summa Cum Laude) and an M.A. degree in journalism from The Pennsylvania State University in 1972. He is married and has two children.
(2006)
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