103 pages, Paperback
First published January 1,1995
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Reading this book is indeed an interesting experience. It feels as if one is listening to a passionate diatribe from one's favorite professor. The professor firmly believes that the media is controlling the public opinion of the "bewildered herd," and to some extent, you might think he is probably right. However, a drawback is that he doesn't present a great deal of empirical research to support his claims. It must be nice to have tenure and be able to express such views freely.
This book holds significant importance for those who are studying media theory. Nevertheless, I don't think the theories put forward in it hold quite as much water in the digital age. The (post)modern media landscape is now more fragmented. As a result, public opinion is not as easily controlled by major networks and newspapers as it might have been in the past. Although the author's points about propaganda are still quite salient. When we come across vague slogans like "Support our troops," it is crucial to question the campaign behind it, rather than the basic notion. Of course, we all support the troops. But does that necessarily mean we support every war, surge, or endeavor? Idioms like this can sometimes back us into a corner when it comes to ideologies that we may not necessarily abide by. It is always the right thing to question the message. However, I'm just not entirely sure that we have to do it in as belligerent a way as Noam Chomsky does.