very practical and useful. think i've read it once when i was seventeen

I have read one other book on this topic ( which is on bestsellers list on kindle store), but this one is better.
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It is simple, divided into parts and goes about concepts in a graded way.
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It also features person experience if the author who is memory champion.
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Starts with quotes and stories and gives you concepts like linking, peg method, associations and phonetic glossary.
It depicts these by many examples.
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.It emphasises that if you want to remember something, there are systems which you can use and after practice it will run automatically in your mind.
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.It promises help and framework which can only work with adequate practice.
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.Nice book, written in simple prose and uncomplicated way and there is no useless stretching of the topics.
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Sections like remembering cards and telephone numbers of USA are not necessary for everyone. You may pick something which you think will help you.
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Remembering names and small lists is probably enough for a casual reader.