great book

Very very useful.

Would've like to see more about the late Swiss style influence on other countries, especially Italy and Us. Otherwise it is close to perfection, both as history book and source of references.

Orkade såklart inte läsa varje sida i denna gigantiska bok, men hjälpte mig mycket i research-syfte.

Thoroughly excellent. Impeccably researched, written and designed, Hollis' book is a must-have for any graphic designer's library.

“Out went symmetry, ornament and drawn illustration; in came white space, plain letterforms and photographs,” Richard Hollis writes in his insightful book that examines the progression of Swiss style dating from 1920s. Many theories (honest representation) and principles (grid systems) are still applicable to today’s design. With extensive documentation and visual presentation, I had to read it twice in a row to soak in all the information.

More of a reference book really, but great to read up on theory and history of Swiss Graphic Design. Images are spectacular, and content totally comprehensive.