The fatal flaw is that patients visit a clinic to see a specific doctor. People don’t go to McDonalds demanding burgers made by Ray Kroc. That’s the difference. That’s why the entire book is not applicable in real life. Just good on paper.

interesting thoughts on building a medical business

Terrible book.
Reads like the author is just cashing in on the success of his original book. This book offers no insight and the authors complete lack of research and understanding of the nature of medicine comes thru. You just cannot see a patient just for his/her flu symptoms and ignore any other complaints for the sake of have a standardised time for a flu consult. Nature of medicine is during a consult things unravel what the patient booked THEMSELVES in for. He clearly has no idea. For a procedure, yes, a lot easier to stardardise time, outcome etc. It's simply the same as an estimate how long it takes to paint a room. The author rambles on about change, fear of it etc etc as though Drs are weded to current practices because they're fearful or haven't been trained in business. Complete rubbish. This book is trash. Seriously disappointed.

Mostly platitudes I’m afraid

I like the E-myth revisited. This book read like a first draft to me. It has high level concepts which are useful, but never really created a picture of what change would look like in a practice. The organization lacked flow, it seemed to keep circling back to the same points. If you own a practice (I do BTW) I think there are more useful books to choose from.

Good practical advice on running a system based small business. I suspect it will help me to become the wealthiest man alive.

there are no other books here and I don’t wanna read the alchemist again just yet so this is what I got! I did try to be open in the beginning and there were some nuggets of wisdom that I’ve heard plenty of times before in varying iterations. but something about comparing a medical practice to McDonald’s and Walt Disney doesn’t seem quite right … also this man is not a doctor so idk why he wrote this it feels very gimmicky this e-myth series has like so many books luckily i have one other so shall see if it just regurgitates the same shit over and over. but even in this book alone it was very repetitive omg it really did feel like he was trying to hit that 100 page count saying the same thing in slightly different ways. surprised to see a fellow Nigerian’s testimony at the end so that was like cool … I guess the book seemed to help him so happy for him! idk would likely hit better if I was a physician but also feel like my points still stand!

Quick and easy read. Really good for big concepts but wish there were more specifics.

Very well written. Removes the owner from the situation (business) and you can see it as a framework that helps you to thrive

Quick read, easy concepts and good nuggets to consider when building your practice.

Complete waste of time. The author is just milking the success of his original book here. No substance nor anything applicable is contained in this book.

This book can be thought of as the skinny version of Gerber's more detailed book, "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It." This shorter version, which can be read in a few hours, is designed to be read by busy professionals who are trying to think strategically about managing or directing their professional practice. Although it is written specifically for Doctors, the word "Lawyer" or "Accountant" or "Dog Trainer" could be substituted and the principles applied by anyone who has a professional skill that they need to utilize in a way that is life sustaining for themselves and for their clients.

The book principally describes the various roles involved in directing a professional practice (technical, entreprenurial, and managerial) and illustrates why and how to think strategically regarding these roles. It provides guidance I found both concrete and practical, designed to help the professional build a stronger and better practice that meets the goals and needs of both the professional and their clientele. I liked it that this is also more than just a book about how to use a professional practice to make money. As distinct from many other types of business ventures, the book recognizes that many professionals feel a responsibility to meet human needs of clients in a way that transcends mere widgets and numbers. It explicitly pays heed to these important human values and goals which cause many people to choose the helping professions, while at the same time coaching the professional in how to apply their skill to build a satisfying professional practice which also includes work-home balance and financial integrity.

If you are a busy professional trying to run a practice, working too many hours, and who thinks to themselves, "they never taught me this [the business side of a professional practice] in professional school," then this book is for you. I think it will help you think strategically and systematically to build and direct your practice in a way that will be positive for both you and your clients.

Very helpful and I definitely feel the same way the author does about business. Wish it gave most step my step instructions on how to make a practice into an enterprise but this is a great starting point!