Great, tangible read for anyone that sells, persuades, or interacts with others on a daily basis.

I love the steps

Gene Bedell offers great advice on selling. He talks about the three steps to selling something. The first, is really the most important, in my experience. You have to make it all about the buyer. It has to be personal for the buyer. A good read - especially for those just starting out. A good reminder for those of us who have been in business awhile.

I really liked it at first, then for some reason I lost interest. I borrowed the ebook from the library and normally i would renew my book. But I couldn’t this time. It has some good stuff, but it drags on and on over the same things.

While this book was interesting enough to keep me reading throughout the entire thing, it never really felt like it was getting past much of what I already knew about sales. I'm not a sales professional, though I do quite a bit of sales a few times a year. There are good things in this book, and it's a fine read, but not as worthwhile as I hoped it would be.

This book was very good for a non sales guy like me. It helped me understand why selling is necessary for a person like me who often feels that my work should speak for itself, and it was very helpful in explaining the obstacles that prevent people from buying and how to help remove them. I'm sure I will read this book again.

Good for sales professionals but equally useful for everyday interpersonal relationships.

It's a great overall book on persuasion. Gene gave a good flow of information and recap each point at the end of each chapter. The last chapter summarize all 21 key principles that he went through. The book is a good size read not too long and not too short.

I think this book would be a good start book that you can build on for negotiating technique. With Gene's principles, you can use that to practice and enhance upon it using other books. The examples that he mentioned is simple and easy to follow.