I enjoyed reading a business book by two women. They had particularly useful advice on how to deal with uncooperative IT departments (which are generally male-dominated), a problem I've repeatedly run into over the past seven months while working in SEO. Other than that, the authors provided all the basics of SEO. Acknowledging that SEO changes constantly, they provide the reader with useful resources for the future. Four stars because, in reality, SEO bores the hell out of me.

This is a great book on SEO!! Great for marketers and PR folks. Easy to understand steps to increase natural search for your website or blog...all for an hour a day.

Great do-it-yourself SEO book for those who want to manage SEO in-house. For those already familiar with SEO, just skip to the weekly instructions. I also like the supporting frameworks you can download from the book website.

This is an excellent introduction to SEO practices! It is particularly useful for small businesses or organizations with smaller websites. If you are a large organization or e-commerce you would probably have an SEO specialist on your Marketing team, but this could help you get a crash course in what is important in order to participate fully on the team. Excellent for in-house SEO managers and marketers who have been given SEO tasks but have little experience beforehand. Especially love that it tells you how to communicate strategies to IT team. A recommend.

This book makes everything on the internet make sense. It is extremely well written, informative, and immediately actionable. Links to the authors' website provides template worksheets and trackers. Truly a five-star book.

This is a great step by step guide for someone who is just getting started.

This is an excellent resourceful book for Search Engine Optimization (SEO). The focus of the book is more on the project side of SEO than technicality. I highly recommend this book to anyone interested in learning SEO.

Accessible and thoroughly useful SEO/SEM primer.

Excellent book, very focused on what is needed for a great SEO and Adwords development.

Search Engine Optimization doesn't have to be a black art. It takes work, but this book tells you how to do it. After following this advice, not only did the hits on our web site www.publicwords.com dramatically increase, but the quality of enquiries shot up too.

Pretty thorough book but also redundant at times. I think this book could be trimmed down quite a bit. However, it covers just about everything you wanted to know about SEO.