Couldn’t be more comprehensive. I really wanted to give it 4.5 stars as it broke down after chapter 22 and became a mere listing of dozens and dozens of different artists, instead of creating cohesive overviews of the postmodern design era of trends. I also wish that Part V was broken down into two segments: chapters 18-21, and then chapters 22-24 as Part VI. Needs a new edition, also.
However, the author takes an amazingly complex and long history (5000 BCE to 2016) of material and condenses it down to different movements and important milestones.
A couple thousand illustrations. This is quite an accomplishment.
A fantastic overview of the history of graphic design throughout the ages. It only misses 5 stars because it doesn't touch on a few key areas, but what it does address, it does so very well.
It's a good reference for looking up movements and history. I find the images are more useful than the text, which is wordy, and the important information is buried in the historical facts. I kind of hated it in my graphic design history class, because I had to read huge parts of chapters, but I like it better now. It's like a coffee table book, I leave it around to browse and for inspiration for design projects.
a great read for every graphic designer. it's shame that they teach this book in college very briefly that students most likely hate it enough to never read it cover to cover. this is the kind of book that needs to be read more than one time and kept in proximity as a reference and constant inspiration.
The only text book I was able to read like an actual book (cover to cover). The format, the content, the writing style- it was all top notch and very interesting.
I bought this book in year 2004 but did not finish reading it until now. Overall, it is an excellent overview of the main developments in graphic design, including styles, technologies, and people. In long run I will probably remember more of the many beautiful image examples than the detailed text descriptions.
The book focuses mainly on static layouts and touches upon animations and interactive interfaces in the end, which, together with recent generative technologies, will probably be worth another book in the future.