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یک کتاب تاریخ هنر و یا زیرشاخه ای از آن مثل تاریخ گرافیک، استفاده و نشان دادن تصاویر با کیفیت خوب را میطلبد. از نظر من محدودیت فیزیکی یا بودجه برای چاپ یا هر دلیل دیگری که من از آن اطلاع ندارم باعث شده که تصاویر این کتاب بسیار کوچک و از کیفیت کافی برخوردار نباشند. در اکثر مواقع بخشهایی از کتاب را رد کردم و موضوعاتی که برایم بیشتر جالب بودند را خواندم. این کتاب بر خلاف تقسیم بندی سبکی و یا زمانی، تاریخ گرافیک را براساس مکان تقسیم بندی کرده. این موضوع میتواند هم گمراه کننده و هم مفید باشد. گمراه کننده از آن جهت که باعث میشود پیدا کردن مطالب از طریق کلیدواژه ای خاص بدون داشتن پیش زمینه ای از دانش گرافیک سخت شود و از طرفی دنبال کردن روند گرافیک مبهم شود. اما از طرفی به دلیل دسته بندی مکانی میتواند برای آن دسته از کسانی که از طریق مکان به دنبال کسب اطلاعات میگردند راحت تر شود. از نظر من سبک خوانش این کتاب، تنها روخوانی و تامل درباره چیزی که خوانده اید نیست. در هر پاراگراف این کتاب تعداد زیادی اسم و اثر هنری روبرو هستید و بیشتر از اینکه به تحلیل و تجزیه اتفاقات در روند گرافیک یک دوره بپردازد، مستندات زیادی ارائه میکند و منبع خوبی برای پیدا کردن این اسامی است. از همین جهت، علاوه بر خوانش این کتاب، جستجو و دیدن آثار هنرمندان در اینترنت و یا کتایهای دیگر نیز ضروری است.

Richard Hollis puts into practice his remarkable English and leads the reader through an entrancing passage through the History of Design.

Almost stripped from personal remarks, his simple stories and theoretical explanations make you reconsider what's been and what's coming.

I am really grateful for being given the book and would recommend it to every designer.

Graphic Design: A Concise History, Second Edition (World of Art) by Richard Hollis (2002)

O livro dá um vislumbre interessante sobre o tema. Porém cada capítulo mais parece uma lista interminável de nomes que nada dizem para quem não conhece o assunto tratado. Acaba ficando um pouco massante.

It was mostly a list of names and dates that was dull to read and gave me a foggy picture on the subject.

This book was quite dry and crammed a lot of information into it, so it was not the easiest thing to read.

The book follows Graphic Design from the 1800's to the late 1990's. It starts with the change from Graphic Art to Design, and touches on Posters, Bauhaus, New Typography, the beginnings of design, the war and propaganda, the Avante Garde, Modernism, Futurism, Swiss style, Neue Graphik, 60's, Psychedelia, protest design, and new technology, with everything in between. It mentions all the major players, and some that I hadn't heard of, all the different big styles and movements and the major events of the the last 150 years and how they affected design (or vice versa).

This is a good source of information, as a starting point, and although it goes into some detail, it isn't really in depth about any particular subject, but then that isn't the point of the book. It's a good place to start if you want to learn more about different styles and movements or about the history of Graphic Design, and there is a fantastic bibliography at the back of the book that helps you to find more books to find out more...

I bought this book at the beginning of my degree course to help in the theory side, and ended up buying/borrowing more books on each individual subject, but used this as a good starting point. It is also a good reference book to find out about designers from different eras, and styles, but the imagery is purely to help illustrate the points in the text and tend to be black and white thumbnails rather than full colour full page prints, so this is not a good book to pick up for some visual inspiration.

A good reference book to start with, to help you find out more about the different styles and movements, designers and eras before going on to research in more depth.

Não é o livro com a escrita mais clara e bem estruturada do mundo, contudo mesmo com essa falha consegue ser tremendamente educativo. Super recomendo.

No mais grande abraço e God bless.

This book is dense — it packs over a hundred years of design history into just 225 pages. But that’s a good thing, as the writing is rather dry; any longer and it would have been too much of a chore to read. Nevertheless Hollis’ book is a really useful and enlightening read, and will equip you with the knowledge you need to better appreciate the roots of the design profession.

If you're interested in the history of Graphic Design, reading this might help. But not if you're looking into improving your skills as a designer. The book is all about stating facts and doesn't really teach anything practical. Reading it didn't make much of a difference to me.