Very interesting book, had to buy it for a Graphic Design History class, and as a previous poster said I might not sell it back after the class is done. It provided me with a more detailed background on the history of printing and design, type etc. which I knew nothing about, loved the pictures in the book as well. As a Photography major it definitely got me more interested in Graphic Design!
It amazes me that graphic design and designers don't get more respect. (It takes one to know). This book serves well to open eyes to the fact that concerted, skillful design exists all around us... and without the exceptional efforts of those exceptional individuals, we'd be in a world of hurt. ...Sort of makes you think of God, doesn't it?
Finally a book that puts graphic design history into a digestible format. It's a textbook, for sure, but I read it front to back and then use it for reference ALL the TIME. Worth owning forever.
This was my text book for a college class of the same name at Seattle Pacific University. This was the first history textbook of any kind that really helped put history into an understandable context. It’s what sparked my curiosity for understanding art and design through the ages and bringing context into the things we see today. Overall, a great in-depth text book.