A lot of good info but don't get the audiobook!

I am fascinated by any book written by Clayton Christensen. He has an interesting perspective on innovation and how it drives business strategy. If you like business and marketing and strategy, this is a must read.

Seeing What’s Next: Using Theories of Innovation to Predict Industry Change
Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth
Harvard Business School Press

According to Christensen, "While the two previous books [i.e. The Innovator's Dilemma and The Innovator's Solution] were aimed at managers inside firms who wanted to defend again or attack with a disruption, Seeing What's Next is written for those who watch industries from the outside, and who must make important decisions based on what they see. It will help executives, analysts, investors, and others who have a stake in a specific industry to evaluate the impact of innovations, the outcomes of competitive battles, and the moves made by individual firms -- and to make smarter business decisions, forecasts, and stock recommendations based on those evaluations. The goal here [in Seeing What's Next] is to dramatically increase the odds of getting things right in the arena where wrong decisions could be devastating."

The abundance of material provided in this book will help decision-makers to understand both the opportunities and (yes) the perils of disruptive innovation. Here are a few of the key points: disruption is a process, NOT an event; disruption is a relative phenomenon in that what is disruptive to one company may be sustaining to another; different, even radical technology does NOT equal disruptive; disruptive innovations are NOT limited to high-tech markets. Re this last point, the authors carefully explain that disruption can occur in any product or service market and can even help to explain competition among national economies. (Please see Chapter Chapter 9, pages 207-223). Another substantial value-added benefit of this book is derived from the generously annotated "Notes" at the end of each chapter. Together, these sections (all by themselves) are worth far more the cost of this book.

In a single volume, the authors guide and inform decision-makers in all manner of organizations as they embark on the three-part process by which to (1) identify signals of change, (2) evaluate competitive, head-to-head battles between companies loosely classified as "attackers" and "incumbents" (please see the Glossary), (3) formulate appropriate strategic choices that can influence the outcome of competitive battles, and (4) meanwhile establish and then sustain an effective relationship between innovation and nonmarket forces such as government regulation. Christensen, Anthony, and Roth are to be congratulated for creating what seems certain to become a business book "classic."

Some interesting ideas and examples, but not easy to read nor good flow.

I thought this was dry and dense. There's some useful techniques to be learned, but it's really tough to wade through the text to get to them.

Good theory, boring reading.

For someone interested in learning more about the science and art of innovation, "Seeing What's Next..." is a good book. The notion of "disruptive innovation" clearly is a relevant approach to thinking about innovation. This book suffers, however, from a flaw that afflicts most books on innovation or strategy, which is there really does not exist any well defined quantitative structure for implementing disruptive innovation. As a financial economist, I have yet to find a book on innovation or strategy that provides a quantitative structure for applying the science and art of innovation. While this clearly is not an easy task, I know of at least one company that claims it is possible. Think quantitative structure that allows for flexibility in applications. Neither SWOT analysis nor Porter's Five Forces provide any quantitative structure for applications of their strategy or innovation paradigms. Given this flaw is characteristic of most books on innovation, clearly this flaw in no way decreases the value of this book. Personally, I found the authors to be very pragmatic about the realities of unfair competition that derives from the presence of established firms in an industry within which there is room for innovation. If you are looking for ideas on how to innovate and how to think through the presence of unfair competition within an industry, this is a good book.
Understanding Research Design and Choice of Methodology: A Theory Based Practical Approach

I haven't read it yet but I'm starting to
So far so good this isn't my type of book but it's pretty good
I'm still trying 2 fit in with the book but it's not working for me
Like come on I'm only 13 I don't think I should be reading this type of book
But it's not bad
But just not for me
(sorry if I'm not making sense)

The authors use the theories of innovation developed by Christensen to make predictions about various industries such as healthcare, aviation and education. While the specific predictions may or may not have direct meaning to one's work, they serve as examples of how the innovation theories (refer "The Innovator's Dilemma") can be used in a practical manner. The examples themselves are very fascinating.

Though this book was published nearly 20 years ago, there's a lot of practical insight here that's foretold many disruptive technologies that have taken hold and become dominant in the market in the interim.

Incredible book that expands on the authors previously developed theories of innovation. Unlike previous books, this book was made to help decision makers apply these theories to analyze markets from an outsiders perspective. In the introduction he summarizes the theories and presents them in a way that doesn't require the reader to read his previous works (although it certainly will help cement understanding of the theories). Although the fist part of the book reads more like a textbook, relying mainly on the telecommunication industry to illustrate theories, the second part of the book applies the theories to major industries/markets (Semiconductors, Aviation, Education, Healthcare, Telecommunications again and Overseas) and begins to read more like a story. This book wasn't meant to be engaging, it was to provide readers with a rigorous theory-based approach to analyzing all types of innovations in all contexts. Of course a professor/executive/consultant is going to have a report type writing style. In summary this book provided a wealth of information and sources to further research and master the theories of innovation to predict or develop innovations.

This book was given to me as a gift, after a co-op term, from the Co-Founders and first partner of an up and coming value-based investment shop in Toronto. It's an incredible book that I wish I'd picked up earlier.

A Key to Disruptive Innovation Theory and Use - Reading Christensen's How Will You Measure Your Life? , inspired me to re-look at his earlier "Seeing What's Next" (written with different co-authors).

The former book helps one consider ways innovation theories (e.g. new ways of conceiving services such as 'Uber' and 'Lyft' disrupted the personal transportation industry) can be brought to bear in one's personal life (see my review of that work), while the later remains an indispensible reference for these theories and their application.

Agreeing with other reviewers that there are many positive aspects to this book, the Introduction, Conclusion (What's Next?), Appendix (Summary of Key Concepts), and Glossary are particularly helpful as quick guides and "job aides."

For instance, the Introduction explains the core theories of innovation, e.g. why certain actions, such as disruptive innovations, lead to certain results. It also emphasizes the benefits of good theory in looking into the future in the face of conclusive business data only about the past (see such examples as in my review of Eric Topol's The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care ).

The Conclusion recaps the book providing a figure that concisely compiles the "questions in the analytical process" including those regarding "signals of change," "competitive battles," and "strategic choices." Another figure offers "lessons" from theory based analyses of the education, aviation, semiconductor, health care, and telecommunication industries----a jumping off point to other Christensen books on particular sectors, e.g. education ("Disrupting Class") and health care ("Innovators Prescription").

In the Appendix, there are figures and text that summarize "the theory building process," theories of "disruptive innovation," "resources/processes/values," "jobs to be done," "value chain evolution," "schools of experience," and "emergent strategy." Similar charts and brief descriptions also recount "sustaining innovation classification," "discovery driven planning," and "motivation/ability" frameworks. The Glossary conveys definitions of these and other related terms.

This book is a key to Disruptive Innovation theory and a roadmap to be consulted in its use.