seperti kebanyakan buku seth lainnya (padahal baru baca ini doank) KEREN!
buku yang mengungkapkan ide dari seth bagaimana sekarang kita berada di abad penyebaran ide. di era serba internet ini kita makin gampang/mudah terkoneksi dengan orang-orang dan bagaimana penyebaran ide di era internet ini menjadi lebih gampang. banyak tips trik lainnya yang berhubungan dengan marketing di buku ini yang berhubungan ide.

excellent book, i only read it now many years after release yet its amazing what he talks about is more true in todays market place than before with immense 'idea viruses' like the iphone..twitter...and many more...

highly recommended to any marketer looking to add to his/her arsenal of good knowledge and inspiration

P.S -
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I recommend it to read for everybody who want's to unleash his / hers ideavirus :)

Old book, but was a free download on some entrepreneur site. John Lee Dumas from EO Fire raved about it, so I read it a couple months ago.

The insight into how some idea takes off (becomes a virus) was brilliant. Seth describes the process beautifully. He gives some good ideas on how to try to get a service or product to take off.

In the end, however, I think success is at the intersection of hard work and luck. Seth will help you with the work part, but you'll just have to hope for the luck.

Must read for any aspiring or current entrepreneur; but it is still a good read for anyone who is looking for success.

Great book for both buyer and seller to read, regardless of what's on the table, as it challenges everything you've been taught about marketing. While I don't agree with everything Seth Godin says, I think everything he writes is worth reading, and I highly recommend subscribing to his blog... it'll definitely get you thinking.

This book is an old book, its talking about companies that no longer are and still remain. You know this is a testament to how effective the pointers in this book have been. I took my notes and now it can be retired. Its amazing that long before Memes were even in the public conscious, this author spoke of them, I wonder if even he knew how big this concept was going to become. Either way, good pointers and an admission that the creation of an ideavirus is both an art and a science. This book needs to be revamped as we approach the 2020s.

Viral marketing for a connected age. A must read for marketing students, pros and small business people. It got me thinking a lot about my small company's marketing approach. How can I apply an Ideavirus to increase exposure and sales? How can I buck the traditional interruption marketing that is so prevalent in my industry? A little book that got big wheels turning. This edition is a little dated, written before social media exploded so if there's a revised edition I'd pick it up.

SNEEZERS: I find myself using this term more often than not to describe the type people I want to work with...

I am re-reading this in light of my recent marketing activities which are very SocMedia centric at the moment. I love about 51% of the stuff Seth Godin writes... which is better than most! {grin}

His terminology is little odd, sneezers and such. But otherwise some real good thoughts in this book!

How do you get something to go viral? The answer lies in how viruses function in nature. They need a host that can serve to replicate the virus and spread it to another host through physical contact or transference by a cough or sneeze. In marketing, the hosts are people (your customers) and the way they spread is through the medium you choose (social media, word-of-mouth, etc).

This simply hasn't aged well. Some of it is still kind of relevant - for example, the concepts of powerful and prolific influencers still apply. But they aren't nearly elaborated enough in the book. The ideas of originality and appeal to core niches or "hives" are also useful. But overall, so much is missing from this, e.g. focus on user needs, adherence to core values (remember: "People don't buy what you do, they buy why you do it"). And, no, Seth - it looks like advertising isn't dead after all ;)

I suspect I read this book some years too late. It is interesting when taking into consideration where we are today. Some valuable insights, especially when you look at the evolution of marketing. Spot on with some predictions.