Molto utile x chi tratta di vendita alcuni prinicipi sono un po' troppo adattati

It is worth it to give some hours to finish this book after directly reading The Art of War not too long ago. I think the interpretation for marketing is fantastic, but as a beginning who seeks for knowledge and information, I find that it'll be greater with more examples set into this with each interpretation. Gets a tad bit hard to understanding without having an example for little details that the author points out.

I was really impressed with this book though the title is a little deceptive. While there are references to Sun Tzu woven into the book, it's not as heavily used as you would expect.

What this book does do is present an overview of selling while offering specific tactics when appropriate. Some of my favorite are:

1. Win or lose, ask the prospect why. This can elicit some useful information for future sales prospects.
2. Occupy a position of for-ness. Acknowledge objections, agree with prospect or client ideas, and build upon them.
3. In general, have a plan of action and have a bias towards taking action.