Some useful interpretation of sun tzu's art of war in terms of the world of modern business. Essentially the main lesson from the book is to avoid rushing head on into conflict with business rivals that would deplete your own resources, and leave you vulnerable once you have taken over or defeated said rival.

The book was a bit repetitive and could have been a bit shorter which is the reason for the low rating.

Find some interesting ideas, but looking at the bigger picture, book seemed already out of date. Times have changed, so have the world. Peoples will find some really interesting points, but don`t take everything for granted.

The world of business is like a battleground. There’s a war going on – for customers, visibility, and market supremacy. So how do you come out on top? How can you force your competitors into a retreat, capture their territory, and emerge victorious?
کاربرد هنر جنگ تسو در استراتژی کسب و کار
That’s where these blinks come in. Based on the philosophy of ancient Chinese military general Sun Tzu, they explain how you can use classic strategies of warfare to prosper in business.

Sun Tzu wrote The Art of War over 2,000 years ago, but the wisdom and insights from his famous text are still relevant today. From leadership to resources and surprise-attacks, this is your go-to manual for beating your competition and securing long-term prosperity.

1.Capture your enemy’s territory but don’t destroy it in the process.

2.Avoid your enemies’ strengths and attack their weaknesses.

3.Conduct in-depth research into your competitors.

4.Speed compensates for a lack of resources.

5.Engage your enemy in two places at once.

6.Leaders should possess five key qualities, and avoid several others.

According to Sun Tzu, the first crucial quality for leaders is wisdom. Wisdom enables leaders to recognize when circumstances are shifting and to make pragmatic, advantageous decisions. Second, leaders need to be bold and have the courage to seize opportunities when they arise.

The third crucial quality for good leaders is being humane – sympathizing with their troops and appreciating their sacrifices. Fourth, leaders must be sincere, so that their soldiers can be sure of rewards for their efforts. And fifth, good leaders must be strict so that their forces remain disciplined and fear the consequences of bad behavior.
(Blinkist summary)

At least he didn't name this "The Art of War for Business"...

It's a very thoughtful book though. I have read a few versions of the Art of War, and have been doing business in Asia for 10 years now, but this helped me make some connections between Sun Tzu's battle field and the market that I didn't make earlier.

The goal is to win without fighting.
We must attack where the enemy is not.

Seriously, if your responsible for business strategy, you should read this. In spite of the cheesy title and cover, the author is very sharp. Every bit as valid in 2014 as when it was written almost 20 years ago.

Now if we can just change Sun-Tzu to Sunzi... Mangling Chinese names is so annoying... 孙子孙子孙子 not "Sun-SUE"...

Needs a refresh, industry case studies are dated.

I really enjoyed this book. It provided a very different approach to business strategy than most other books I have read on the topic. I would definitely recommend this book.

Michael Fleegler's review made me laugh aloud but I will give it a read anyway. Funny, Michael!



Quick read. Worth picking up if you are in Managment or Busines Development. 101 level but is good for a refresher which we all need but are afraid to admit.

me gustó mucho la forma en la que el autor define ejemplos sencillos, prácticos y aplicables en cualquier modelo de negocio. Excelente recomendaciones prácticas.

Good airplane & waiting lounge material

That Sun Tzu's "Art of War" has spawned an industry of snake oil vendors rife with meta-analyses, meta-application and meta-commentaries informed my initial reluctance and resistance to this book. I'm however exceedingly relieved that McNeilly's work disappointed my scepticism: it proved a far departure from others. Glad that I overcame the inertia I initially had for reading this book.
Unlike other run-of-the-mill metas on Sun Tzu. Mark McNeilly's effort is worth more than its weight in gold. With in-context and content-laden scenarios, the author takes you beyond the theories to the theaters of operation (on battle fields and board rooms) with very relevant historical correlates and practical applications.
The cream of the work form me is where he beautifully brings all to bear in the last chapter and 'thrusts' all the requisite tools at the reader, showing and urging you to use them.
Only someone with practical military and business experience could creditably give Sun Tzu' ancient treatise on strategy 'board room life'.
Right into my strategy toolkit is where this books goes, and there for keeps.
Simply brilliant!

Great book for business strategist or any entrepreneur wanting to better adapt his strategies to conquer more market shares.

A should-read book on office politics which will happen to you and around you whether you participate in politics or not.