n  Coada lungăn oferă o perspectivă interesantă asupra provocărilor pe care le ridică digitalizarea, avântul de neoprit al tehnologiei și dezvoltarea piețelor virtuale în contextul economiei globale. Pornind de la principiile clasice ale interacțiunii dintre cerere și ofertă, Chris Anderson analizează cu luciditate modificarea legilor economice și orientarea din ce în ce mai accentuată a consumatorilor și producătorilor spre economiile de nișă, folosindu-se de exemplul unor proiecte de success – Alibaba, Amazon, Netflix, iTunes, YouTube etc.

Deși am citit cartea asta mai mult forțată de circumstanțe (work-related :-s), n  Coada lungăn s-a dovedit a fi o lucrare impresionantă și cu valoare reală, un must-read pentru cei interesați de mediul virtual și implicațiile acestuia asupra afacerilor moderne.

May revisit with a longer review, but the short tail of it is the relentless cheerleading for big tech and the “visionary” exploiteneurs Bezos and a whole host of others—many of which had already crashed and burned by the time I picked up the book a few years after publication. The tail turned out to be overly long or just too skinny for the likes of Ecast, Excite, or hell, even Lehman Bros.?

Almost entirely about lo-fi music streaming and movies and other shit that has to be marketed heavily to create / manufacture want—i.e. useless stuff.

The author asserts in the intro that he “coined the term ‘The Long Tail’”, which is total bullshit. The phrase—to describe the downside risk of the same “phenomena” at the uber-commercial heart of this book—has been used in finance, and insurance specifically, since at least the early 1900s.

Excellent read on how the marketplace is changing and how niche products and services that used to be inaccessible to the masses are now so much more accessible as variable costs of bringing services and products to market have declined substantially.

Cảm thấy khá hài lòng, xuyên suốt cuốn sách, tác giả đã đưa ra rất nhiều ví dụ thực tế để làm mình thấy rõ hơn 2 điều
- Tại sao các ông lớn như Google, Facebook, Amazon... lại đưa ra những cách thức kinh doanh như vậy.
- Cách mà những ông lớn này tận dụng người dùng làm việc miễn phí cho họ như thế nào.

Kiến thức trong cuốn sách này rất giá trị cho những ai chưa có ý tưởng kinh doanh hoặc đơn giản là muốn tìm hiểu những mô hình kinh doanh đã và đang thành công.
1 điểm trừ là tác giả viết hơi dài nên đọc hơi mệt.

gutes buch, zur damaligen zeit sicher bahnbrechend, heute scheint alles nicht mehr ganz überraschend zu sein, vieles ist jetzt offensichtlich, weit verbreitet und bei den meisten bekannten unternehmen angekommen (bsp. potential der nischen, starke produktindividualisierung), trotzdem interessant es aus heutiger sicht zu lesen. vieles hat sich in der tat als wahr herausgestellt (der autor nimmt zum beispiel die rolle der influencer vorweg, auch wenn er sie noch tastemker nennt), aber: manche firmen spielen dann doch heute auch keine rolle mehr (rhapsody), andere hingegen haben sich genau so verändert wie prognostiziert (netflix). witzig ist, dass podcasts nicht vorkommen oder als wichtige nische „erkannt“ werden, etwas schade, dass es dann doch sehr viel um bekannnt große unternehmen geht (google, amazon, etc.) und eine übertragung auf kleiner unternehmen (oder auch dienstleistungen) fehlt

One of the most interesting non-fiction books I've ever read. Sort of a combination of economics, technology, and culture. Anderson presents compelling arguments and data to identify, examine and extrapolate on a clear inflection point in the macro environment today. Tools of production are more readily available (think desktop publishing, blogging, and digital video), distribution is cheaper and more widely available (think Netflix, iTunes or Amazon v bricks-n-mortar), and a wide range of recommendations / reviews / personally-tailored content identifiers are out there. A sea change is underway.

* Couldn't finish
** I had nothing else to do
*** Passed the time, would be **** for genre / author fans
**** Everyone could enjoy this book
***** Everyone should read this book, I'll read it again

I enjoyed it. Couldn't give it a 10 as its a little dated. The book is likely so popular because it very accurately described the world we'd be living in today with infinite choice and very little scarcity. The long tail is an interesting concept that you begin to see everywhere after this book points it out. Worth a read, but not a 5 out of 5.

Teve uma época da minha vida, lá pelo começo do Twitter, por 2008, em que o livro A Cauda Longa, de Chris Anderson era uma sensação. No livro, ele explicava que o mercado de massa, e a cultura de massa haviam transitado para o mercado e cultura de nicho. Ou seja, vender o mesmo produto para um monte de gente não fazia mais sentido. O certo era vender o produto certo pro público certo. A culpa seria da internet e dos agregadores, como o Spotify e a Netflix, que apresentavam uma cauda longa, ou seja, um enorme catálogo de produtos que iam desde velharias a novidade, do hit ao obscuro. Eu nunca tive a oportunidade de ler o livro de Anderson, mas ele era sensação dos legais da turminha. Anos depois me deparei com uma oferta na Amazon da adaptação em quadrinhos deste livro por menos de dez reais. Adquiri e me deparei com uma adaptação bem feita, curiosamente feita pelo roteirista Cullen Bunn, que trabalharia para a Marvel e DC Comics nos anos seguinte. Além do nome nos créditos, ele não recebe uma página oficial como o desenhista e Chris Anderson (para vocês verem como o roteirista é valorizado). Contudo, a produção nacional do quadrinho pela Elsevier, com letras amassadas dentro dos balões, sem respiro nenhum, dá um cansaço na leitura, além de ter uns errinhos de português e de termos, e isso puxa a nota da produção para baixo. Deve ter sido por isso que a HQ encalhou e estava nesse preço absurdo de barato. De toda forma, vale a compra sim, para entender a teoria de Anderson.

It's quite interesting reading this book today, when online shopping and being online is so much more natural and an every day thing. I found myself nodding while reading this book and going "Yep, that's happening now". A very good read that shows how we got to where we are - before we really started moving.

I enjoyed this book, but it is in desperate need of a new edition. The concept is good, but I think the past decade challenges the direction that the author took his premise. It’s true that there is value in the long tail, but I’m not sure that I agree with his assertion that we live in a world of limitless choice.

Such biz. books, where the author is laying out a pattern, idea or a concept, are interesting when those ideas are exemplified i.e. the cases with which the author's trying to prove their point. Those are the most interesting patches for me, though at times things just feel repetitive.

Interesting Tidbits
- Three forces need to create the long tail:
1. democratize production: give average people the ability to create quality content (movies, music, blogs)
2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTunes)
3. Connect Supply and Demand: filters to help people find the niche's they are interested in (Google, recommendations, best-seller lists)
- One quarter of Amazon's sales come from books outside its top 100,000 titles. Thus having a long tail adds ~33% to your bottom line.
- Ranking bestsellers across niche's genre's gives little value. Filters to rank items must be applied within each niche to become relevant. Goodreads could improve here.
- As the number of niche's increases, the ability of people to consume more content within the genre increases. This depends on the genre, but it gives me hope that we can increase the number of people who read through Goodreads, by creating better filters to connect readers of various niche's.
- each year 200,000 books are published in english, and fewer than 20,000 make it into a bookstore. Only 2% of the books published in 2004 sold more than 5000 copies, and can be considered profitable.
- There is another factor that determines why people create content, other than money: reputation.
- Ebay has 60 million active users