Men are from Mars. women are from Venus. This book applies the concept on a practical basis in the daily life and dealings of men, whether they are already in a relationship, or are looking for a relationship with women. The concepts of being considerate, caring and sensitive to the needs of a romantic partner are explained well in this book.

This book does not profess to be a quick fix to succeed in the realm of dating and relationships. It puts forward a way to make subtle but significant changes in your lifestyle and outlook so as to be able to come out as a successful partner. One of the most significant statements this book makes is . "if you want to have the woman you adore, you must become the man she'd like to go out with." It debunks all the myths of "I am what I am and take me as I am". How will your life change if you are bent on being stuck up?

On some levels the book is yet another argument about what modern man should be like. They are critical of overly-sensitive men, new age types, feminist men who apologize for their sexuality, and various other stereotypes. At the same time they are very strict about their own guy codes of respecting women in particular areas but being assertive in others.

Generally I found it to be a positive, politically correct, respectful, and utterly amoral in its explanations on the procurement of sex in modern society.

They are pleasantly blunt about the purposes of the book while leaving judgments up to the individual. If you want a long term relationship, these methods will work just as well for that person as someone who wants to just sleep around. The first part of the book engages with the negative cycle men get stuck in when trying to cope with rejection from women. Their solution is...not unusual in that they recommend being more generative and upbeat. This amounts to practicing flirting and meeting new women while not being deterred when one blows you off. If you are talking to multiple people, one person ignoring you does not have such a bad impact. I suppose that's one of the first things they really hammer onto: if you are only chasing after one woman, it won't work. You will be too needy and looking for feedback from them.

They go so far as to indicate that it's the woman's job to convince you to be monogamous with her. Which is a problematic assertion but these are people advocating and selling sexual freedom, so it's all part of the pitch. Other advice is far more practical: invest in good clothing, work out, spend time with male friends, and a lot of really interesting tips on dating. Talk about feelings more, have serious conversations, ask questions about romantic things, etc.

As various women have seen me reading the book and asked to check it over, they inevitably flip to the how to plan a date portion. Most have said it was good advice and that they'd be pretty thrilled about it. A lot of them don't understand the need to flirt with so many people simultaneously, but I just said that rejection can become a vicious cycle that men have to cope with when trying to date.

If the book has done anything for me, it's the constant stressing that you have to be happy with yourself and your life before you are going to make much progress with dating. You can't be looking for support from a woman because they don't want a baby, they want a man. It has inspired a lot of hard looking at my own life and continuing to establish activities and goals that make me happy.

So, a self-help book promising sex all the while secretly convincing you to improve your life. Not a bad deal.