Read for class.

It provides a good context for progressives. There is no attempt at being bipartisan, which I can appreciate.

The use of familial metaphors for government really freaks me out. However, I do understand the concept behind it.

Perhaps it is an attempt to make the complex idea of government more relatable and understandable to the general public.

But for me, it just doesn't quite sit right.

Maybe it's because I view government as a more abstract and impersonal entity.

Nonetheless, I can see how others might find the metaphor useful in certain ways.

It's an interesting topic to explore and discuss in class.

Maybe we can come to a better understanding of both the benefits and drawbacks of using such metaphors.

Overall, it's an important aspect of political discourse that we should not overlook.

Although it was written for the North American context almost two decades ago, it is quite accurate to read it today. To summarize it in a rather bold way, it is a synthesis of his research on cognitive semantics (which I haven't read any of, but they are pending) and its relationship with the language of politics. Certainly, it is a popular science book on the field of linguistics, as already mentioned. Regarding this aspect, suffice it to say that it has an impressive clarity in describing how words function in our brain, and that, beyond capturing concepts, those words awaken emotions, values and ideas that we have naturalized through our lives, which Lakoff calls "frames". From there, the fundamental question of the book: why have conservative groups managed to capture so many voters in the US? Because they have dedicated themselves to studying the functioning of language and the words that awaken certain frames, and also because they have also focused on constructing frames for a couple of decades. Besides, this book does not end by offering a dark panorama of how this has happened and become established; on the contrary, it tries to call attention to how to operate in the face of this avalanche. In fact, it traces a very clear path that would be very useful for smoothing out the problem of the communication of ideas by progressive politicians, who, day by day, face this problem.

Now I want to have a think tank.

A think tank is a very important and valuable institution. It consists of a group of highly intelligent and knowledgeable experts and scholars from various fields. They come together to conduct in-depth research and analysis on a wide range of issues, such as social, economic, political, and technological problems.

With the help of a think tank, I can obtain the most up-to-date and accurate information and insights, which will help me make more informed decisions. The experts in the think tank can provide me with different perspectives and solutions, which can inspire my thinking and creativity.

In addition, a think tank can also help me establish connections and networks with other influential people and organizations. This will enable me to expand my influence and resources, and achieve my goals more effectively.

Therefore, having a think tank is of great significance to me. I will do my best to build a high-quality think tank and make it an important asset of mine.

**Simple but Effective Essay on the Frame Theory**

The frame theory is an important concept in various fields. This simple but effective essay provides an introduction to it. Although the examples given are outdated and, for obvious reasons, are purely American, the essay is brief and easy to read. It offers a basic understanding of the theory, which can be useful for those who want to gain some knowledge about the topic in a divulgative way.

It presents the main ideas and concepts related to the frame theory in a straightforward manner. The use of examples, even if they are a bit old-fashioned, helps to illustrate the points being made. However, it should be noted that the American context might limit its applicability in other regions.

Overall, this essay is a good starting point for anyone interested in learning about the frame theory. It can spark further curiosity and encourage readers to explore the topic in more depth through additional research and study.

This book is an absolute must-read for anyone, whether liberal or leftist, who has a burning desire to bring about political change in this country.

My only cautionary note is that once you've delved into its pages, you'll be shocked to see the blatantly stupid mistakes made by leading US liberal candidates and organizations. They seem to constantly reinforce the mental frames of the increasingly-radical right, rather than clearly articulating their own captivating values and vision.

Ever since the Clinton era in the 1990s, Democrats have been attempting to "triangulate" and position themselves in some illusory political space between the left and the right. At the same time, they're doubling down on dull, pointy-headed facts that have the power to put everyone to sleep. This approach is not only unappealing to voters but also deeply demoralizing to the base of supporters that the Dems rely on to win elections and effect policy changes.

It's high time for the liberal and leftist forces to wake up, learn from the insights in this book, and start presenting a clear and inspiring alternative that can mobilize the masses and drive real political transformation.

Books that explain to us the principles of how the brain works behind political decision-making

The various information received from the writer opens up a wide field of vision. However, the quantity of writing does not have as much power over our feelings as it should, making it difficult to read continuously.

This book delves into the complex workings of the brain when it comes to making political decisions. It presents a wealth of data and insights that can help us better understand this fascinating process.

Although the information provided is extensive, the writing style may not always engage the reader on an emotional level. This can make it a bit of a challenge to read through the entire book without losing interest.

Nevertheless, for those who are interested in the intersection of neuroscience and politics, this book is definitely worth a read. It offers a unique perspective and can expand our knowledge in this area.

The main point of this book is to instruct progressives on how to employ the same strategies that have enabled conservatives to achieve success throughout the years. Lakoff presents numerous examples and constructs lists to illustrate to progressives how conservatives formulate arguments that are highly compelling to voters on the margin. He employs the term “framing” to elucidate his point.

Nevertheless, Lakoff falls short as his statements are overly broad and frequently amount to vast generalizations. Honestly, this utilization of “facts” to conform to his narrative renders the lessons in this book null and void. If he can overgeneralize regarding one topic, who can say that Lakoff does not do the same for others? In my view, his tactic of pitting one side against the other by demonizing positions he disagrees with creates no fewer problems than those that already exist.

Overall, while the book may have some initial appeal in attempting to offer insights into the strategies of conservatives, Lakoff's flaws in argumentation and presentation ultimately undermine its value and usefulness for progressives seeking to enhance their own political efficacy.

I have just completed reading George Lakoff's "Don't Think of an Elephant: Know Your Values and Frame the Debate". Published in 2004, it seems to be a compilation of essays and thoughts that he has gathered over the years. To be honest, it could potentially have been condensed into a primer of approximately 30 - 40 pages, which might have reached a broader audience. Nevertheless, at 119 pages, it is a relatively quick read.

The book focuses on frames, that is, how we perceive the world and how we come to know what we know. Frames govern how we handle new facts presented to us. If a fact aligns with the frame, it is accepted. If it conflicts with the frame, more often than not, the fact will be disregarded, regardless of its truthfulness. According to Lakoff, frames hold sway over our world.

His book is targeted at progressives and goes a long way in humanizing conservatives and "red-state voters". He emphasizes that progressives cannot label those who voted for Bush as stupid or idiotic. The frames they have developed, and which have been strengthened by 40 years of conservative communication, simply prevent these facts from overwhelming their worldviews. Lakoff urges progressives to think in terms of ideas, frames, and moral values. Everyone has these, and it is a matter of presenting progressive values and repeating them frequently to convey our message. This cannot be achieved overnight, and as he often repeats, "the truth will not set you free". Facts alone are not enough. One of his best illustrations is the frame of "tax relief". It simply sounds appealing, doesn't it? Relief. Relief is a positive thing. Relief from what? Taxes. If it's relief, then taxes must be bad. If progressives discuss tax relief and claim that it is not beneficial or helps the wrong people, they are still operating within the tax relief frame and are merely reinforcing the concept of relief. We need to approach it differently. We need to talk about how the government constructed the interstate system, how it created the internet, and how cures and vaccines have been developed by the national health institutes. To paraphrase Lakoff, your tax refund cannot fund the construction of a highway for you to drive to work.

One aspect I would like to mention is his distinction between framing and spinning. He views spin as the manipulative use of a frame. However, I would contend that it is spin, regardless of whether it is for good or for manipulation. Speaking in frames is an attempt to manipulate or alter an individual's worldview and how they process facts. We frame it in a particular way to counter another frame. He argues that framing is good if we express frames that we believe in and that we consider morally good. But, isn't that what conservatives, and all groups, do? They believe in what they are saying and utilize a frame that articulates that belief system. Propaganda, as Lakoff correctly points out, is something entirely different and negative. He defines it well by characterizing it as the use of a frame that is known to be incorrect and promoting that frame for the political or economic advantage of the propagator.

To conclude on a positive note, his final chapter on how to respond to conservatives is a must-read. That chapter, along with the introduction of frames and a few examples, makes this book worth a look. However, it truly should have been edited down to a few dozen pages.

This is the book that anyone in the "resistance" should be reading. It offers valuable insights and perspectives that can help individuals better understand the nature of the resistance and the challenges they may face.

The book delves deep into the strategies, tactics, and mindsets of those who are involved in the resistance movement. It provides practical advice on how to organize, mobilize, and fight for a cause.

Through real-life examples and case studies, the author shows how the resistance has been successful in different contexts and how it can be replicated in other situations.

Whether you are a seasoned activist or someone who is just starting to get involved in the resistance, this book is a must-read. It will inspire you, educate you, and give you the tools you need to make a difference.

So don't hesitate, pick up a copy of this book today and join the resistance!

Yes, this is indeed written with the Progressive in mind.

However, it truly opened my eyes to the diverse ways in which framing, in general, can influence an issue within the court of public opinion.

I didn't have to adhere to a specific ideological or political stance to gain something from this.

It simply provides a remarkable perspective on the impact of linguistics and the art of message maintenance.

The power of framing cannot be underestimated. It has the ability to shape how people perceive and understand an issue.

By carefully choosing the words and presenting the information in a particular way, one can sway public opinion in their favor.

This not only highlights the importance of language in communication but also emphasizes the need for critical thinking when evaluating different viewpoints.

Understanding the art of message maintenance can help us become more discerning consumers of information and make more informed decisions.

Overall, this piece serves as a valuable reminder of the significance of framing and its role in shaping public discourse.

Have you ever stopped to think about why those driving old, beat-up cars plaster George W stickers on their bumpers? Or perhaps wonder why people who are struggling to pay their rent would vote for Republican candidates?

Personally, as an educator, I've always been perplexed as to how any teacher in a public school could support a conservative. It seems to go against everything we strive for in education!

How could this be? Why do people make such choices? Well, having studied the way people learn in college, I should have known. Basic research shows that people learn from stories. Present a list of words within the context of a story, and both children and adults will remember them. If a seven-word sound bite is catchy enough, it can hook a person. People learn, remember, and base their personal, political, and moral decisions on these frames.

This book highlights an important point. When Democrats speak, they often go on at length. Look at my long commentary here! They may express relevant points, but by the time they get to them, the average person has already tuned out and flipped to a show like American Idol. Democrats believe that the facts will set them free. However, as Ted Kennedy said, "Facts are stubborn things."

Republicans, on the other hand, seem to know better. They have a talent for using words effectively. In just two to five words, they can create an image and evoke an emotion. Repeat these words often enough, and a falsehood can become a truth, regardless of its original source. The book poses some thought-provoking questions. What comes to mind when you hear phrases like "tax relief," "Blue Skies Initiative," "Children and families," "Liberal Media," "Family Values," "Gay Marriage," "No Child Left Behind," "Spotted Owl," "UnAmerican," "For us or Against Us," "Accountability"?

Republicans currently own the language, dominate the media, and hold sway over our country. This will continue until the Democrats learn how to frame their positions more effectively. The Republicans have spent their money wisely, studying and discussing strategies in think tanks. They present a unified ideology that makes many people feel immoral for opposing it. As a result, people feel compelled to vote against their own self-interests. Democrats, in turn, often support the cause and reinforce the Republicans' frames by adopting their language.

Every Democrat should read this book and take action quickly. Otherwise, the strict father figure represented by the Republicans may completely overshadow the nurturing parent role that Democrats could play. We need to wake up and start fighting back!

This book delves into how liberals ought to approach the narratives constructed by conservatives and counter them without becoming mired in the confusion surrounding the narrative, which might not always be rational.

The author, George Lakeoff, is a cognitive scientist and linguist. My recent fascination with metaphors led me to pick up his other book, Metaphors We Live By, which is also an outstanding read, albeit less political. I chose this book not primarily to learn about political debates and values. In fact, it's quite amusing now to think about how I managed to avoid focusing on that aspect given the very obvious cover page design. I was pleasantly surprised to discover how the author simplifies a complex topic using simple metaphors to achieve a deeper understanding of the idea. The political parties model as a strict father/nurturing parent is both simplified and profound, a testament to the work of a skilled linguist. I thoroughly enjoyed listening to this book. I also appreciated the fact that the author incorporated as much neuroscience and information about cognitive behavior patterns as possible without turning it into a science textbook on the subject. He encourages the reader to clarify her own thinking, not to negate but to reframe the debate, to be respectful, while still validating concerns about how sometimes narratives are not always straightforward or logical and may be highly politically skewed to the extent that they are quite harmful to what they claim to support (for example, the issue of freedom and how liberals/conservatives discuss it). While none of this is new, it is reassuring to know that you're not alone in the maddening mental gymnastics we experience when debating/conversing/arguing/attempting to communicate with people whose values are starkly different from our own.