Gerald Zaltman

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How Customers Think: Essential Insights into the Mind of the Market

gerald zaltman / February 1,2003 / Harvard Business School Press / Hardcover

(18 reviews)

1	Cooking with Fernet Branca
2	Harry Potter Collection
3	Bill Bryson's African Diary
4	I'm a Stranger Here Myself: Notes on Returning to America After Twenty Years Away
5	J.R.R. Tolkien 4-Book Boxed Set: The Hobbit and The Lord of the Rings
6	What to Expect the First Year
7	Douglas Adams's Starship Titanic
8	Changelings
9	The Changeling Sea
10	The Heidi Chronicles

How Customers Think: Essential Insights into the Mind of the Market